Close ups with some edge (website photos continued)

Hello!!!

Thank you again for visiting my site, I was looking thru some website’s lately and noticed that a large majority of site’s have very boring pictures. Now I’m not talking about pictures you find on well established large corporation’s site’s with huge budgets. I’m talking about the small business websites that are offering local services or products. They may use a picture of their staff, or a picture of some job site they are working on, which is great, but it is aesthetically pleasing to the viewer? Does it show a professionalism that you want to convey of your business.

People now days are looking at 100’s of pictures a day on Instagram, Facebook, and other social media platforms. They are attracted to the pictures and it will generally drive people to click on the link, or dive deeper into the website. I really like to use bright colors, or greyed out “industrial” (Is that a photographers term???) pictures depending on the theme of the website. You will see below the picture is of a simple grinder and some metal, but if you look at the positioning and filter of the pic it looks very modern and trendy. If you were to scale the picture back a couple feet and not use a filter it would look boring and bland, however the photographer used a close up, off center picture of a boring piece and it looks amazing. This specific picture was found on a fabrication website which really surprised me as it was a very progressive website for such an industry. Click here to see it.

This business really did a good job to build something that is pleasing to the eye, catching there viewers and leaving them with the feeling that this is the shop they want to work with. If a business owner spent the time to make there presence look this good, than they are probably going to take the time to make your products look good.

So in closing, take the time to build your brand, don’t just sell your product or service. Use pictures that attract your customers, you will benefit from it the long run. Promise!

Capture

Getting photos for websites

Taking photos and posting them online, can lead to people poaching them for their own personal use. I have seen this happen to some of my proffessional photographers and although many times it’s really not all that big of deal, it may irk some of you. One of the best ways to prevent this from happening is tagging your photos before posting them online. I like to use the free online photo editor sites like pixlr. Its an easy and free tool that allows to layer text onto photos and PDF’s. The free version has some pretty bland options, however I’m not looking at branding the photos, but more so just tagging them. Below is an example of one I did, in pixlr in about 2 minutes.

  1. Once the site is loaded, choose the left pixlr editor option.
  2. Choose a pic from your computer.
  3. Once the pic is loaded, click on the “A” icon. This will open up a text box, you can choose your color, font and size.
  4. Click on save, and save it on your desktop. I like the PNG full transparent file type.

Now you have a branded pic that you can post online and it should at a minimum keep most people from poaching it for there business.

If your looking to find photos that are available to grab online, just google what your looking for on google images. Choose search tools, usage rights, and click on labeled for reuse. These pics should be fine to use. Or you can buy pictures for pretty cheap on many different sites like dollar photo club. Heres an example of these types of photos that a friend used on his website.

Hope this post was helpful, please be sure to visit my contact page if you would like to ask any questions.

Thanks!

mmphotobranded